Vice President of Business Development and Chief Transformation Officer (CTO) for BC Transit

Erinn Pinkerton

As Vice President of Business Development and Chief Transformation Officer (CTO) for BC Transit, Erinn leads Corporate Planning, Sales and Revenue, Marketing and Communications, Information Technology and Transit Planning and Scheduling.

She is responsible for the overall development of the strategic plan and implementation of all corporate planning activities including strategic analysis, enterprise resource planning, revenue generation and business planning.

Erinn is the Executive Sponsor tasked with ensuring the successful delivery of all major technology projects. Notable projects underway include the replacement of the Enterprise Resource Planning (ERP) software, business intelligence reporting, the roll out of smart bus technology and enhanced fare technology to the 130 communities that BC Transit delivers service in.